He says, consumers are not dumb, they know the sales are a come on and not real. Who can sell something at 80% off and make a profit, if the article was priced correctly in the beginning.
I have said that for years. I do not blame coupon shoppers. I do not blame anyone for going thru sales paper after sales paper. Clipping coupons is wise, no doubt, but my question has always been WHY? Shopping is not a sport, it is a necessity to get necessities.
It is silly to by 2 boxes of some cereal you do not even eat, because it is two for one. I built houses, I could have NEVER sold them two for one!
The CEO said consumers are not ignorant, but he is wrong, we have been for years. We have been brainwashed with SALES. When I was a kid, there was a jewelry store in Gastonia, NC that went out of business every Christmas season. I bet they folded the “GOING OUT OF BUSINESS” sign every New Years day to hold for next Christmas.
I cannot remember which store it was that tried this a few years ago. I want to think it was Sears. I am sure that it was a major store though. Many other stores are hoping he is wrong, because they will get the JCP customers by their BIG Sales (4th OF JULY, CHRISTMAS, INVENTORY REDUCTION, SPRING SALES, BACK TO SCHOOL SALES, SALES sales, and a million variations.)
I remember Car dealers selling cars $50 over inventory. Did you believe that? (It costs more than that to unload, clean, add a little gas then park the car on his lot.)
Yeah, we consumers want to believe that stuff, but down inside we know better. There is no free lunch, and ‘If it sounds too good to be true, it probably is.”
Now I really do hope the man is right, that JCP can re-learn us how to shop. Now just to be sure you understnd there was a little wiggle room, for you that MUST have a sale, WE are not going COLD TURKEY here is the disclaimer:
In addition to the "everyday low price," the only sales will be "monthly value" discounts on select items, and "best price" sales held regularly twice a month.
(Especially for John & Paula)
I want it to work, but………..
Thanks for coming by the log.
Imagination was given to man to compensate him for what he is not, and a sense of humor was provided to console him for what he is.
1936 Chevy, I believe I lean more toward the 30’s cars . I would dearly love to have one of these.